Privacy Policy

Last Updated: 15 January 2025

At Sephron, we respect your privacy. This document explains how we collect, use, and protect information when you interact with our services. We're based in Ireland and follow both Irish data protection laws and the General Data Protection Regulation (GDPR). If something here doesn't make sense, reach out – we'd rather clarify than leave you guessing.

Who We Are

Sephron operates from 7 Cardiffsbridge Rd, Finglas, Dublin, D11 FH96, Ireland. We provide financial education focused on developing an investment mindset. When we mention "we," "us," or "our," we mean Sephron. When we say "you," we're talking about anyone who visits our site or uses our services.

For data protection purposes, Sephron acts as the data controller. That means we decide what information gets collected and why.

What Information We Collect

Information You Give Us Directly

When you fill out forms on our site, sign up for programs, or contact us, we collect details you provide. This might include:

  • Your name and email address
  • Phone number if you choose to share it
  • Questions or comments you send through contact forms
  • Any preferences you set for communications

We don't ask for information we don't need. If a field isn't marked as required, you can skip it.

Information We Collect Automatically

Like most websites, ours collects some technical data when you visit. This happens through standard internet protocols and helps us understand how people use the site. We gather:

  • IP addresses and general location information (usually just city or region)
  • Browser type and device information
  • Pages you visit and how long you spend on them
  • Referring websites that brought you here
  • Date and time stamps for your visits

We use analytics tools to process this data. They help us spot patterns – like which pages people find confusing or which resources get ignored.

Data Type Purpose Legal Basis
Contact Details Communication and service delivery Consent or contract performance
Usage Data Website improvement and analytics Legitimate interest
Technical Data Security and functionality Legitimate interest
Preferences Personalized experience Consent

How We Use Your Information

We collect information for specific reasons, not just because we can. Here's what we actually do with it:

  • Respond to your questions and provide the services you requested
  • Send program updates and educational content if you've opted in
  • Improve our website based on how people actually use it
  • Prevent fraud and maintain security
  • Comply with legal obligations when required

We won't use your email to bombard you with promotional material unless you specifically ask for it. And even then, every message includes an unsubscribe option.

Sharing Your Information

We don't sell your data. Never have, never will. But we do work with service providers who help us run things smoothly. These might include:

Email Service Providers: Companies that help us send newsletters and program updates. They only access what's needed to deliver messages.

Analytics Services: Tools that process usage data to help us understand site performance. This data is anonymized where possible.

Payment Processors: If you purchase educational materials, secure payment systems handle transaction details. We don't store your full payment information.

Hosting Providers: Services that keep our website running and store data securely.

All these partners are bound by strict agreements. They can't use your information for their own purposes or share it with others.

We might also share information if legally required – like responding to valid court orders or protecting someone's safety in an emergency.

Your Rights Under GDPR

Irish and EU law gives you considerable control over your personal data. Here's what you can do:

Access Your Data

You can request a copy of everything we hold about you. We'll provide it in a readable format within one month, usually sooner.

Correct Inaccuracies

If we've got something wrong – misspelled name, outdated email – let us know and we'll fix it promptly.

Request Deletion

You can ask us to delete your information. We'll comply unless we have a legitimate reason to keep it (like completing a service you paid for or meeting legal requirements).

Object to Processing

If you disagree with how we're using your data, you can object. We'll stop unless we can demonstrate compelling grounds to continue.

Withdraw Consent

For activities based on consent (like marketing emails), you can withdraw it anytime. This won't affect anything we did before you withdrew consent.

Data Portability

You can request your data in a structured, machine-readable format to transfer to another service.

To exercise any of these rights, email us at [email protected] or write to our address in Dublin. We'll need to verify your identity before processing requests – standard security procedure.

How We Protect Your Information

Security isn't something we take lightly. We use industry-standard measures to protect your data from unauthorized access, loss, or misuse.

  • Data transmission happens over encrypted connections (HTTPS)
  • Access to personal information is restricted to staff who genuinely need it
  • We regularly review and update our security practices
  • Servers are maintained in secure facilities with backup systems

No system is completely bulletproof, but we do everything reasonably possible to keep your information safe. If a breach occurs that affects you, we'll notify you as required by law.

How Long We Keep Your Data

We don't hoard information indefinitely. How long we keep data depends on why we collected it:

Active Program Participants: We retain your information for the duration of your participation plus six years afterwards. This aligns with Irish tax and business record requirements.

Marketing Contacts: If you've subscribed to updates but haven't engaged in three years, we'll remove you from our lists. You can unsubscribe earlier anytime.

Website Analytics: Technical data is typically retained for 24 months, then deleted or anonymized.

Contact Form Inquiries: We keep correspondence for two years to maintain service continuity, then delete it.

If you request deletion before these periods end, we'll comply (subject to legal obligations).

Cookies and Tracking

Our website uses cookies – small files stored on your device that help the site function properly. Some are essential (you can't use certain features without them), while others help us understand usage patterns.

When you first visit, you'll see a notice explaining cookie usage. You can accept or decline non-essential cookies. Your browser settings also let you block or delete cookies, though this might affect site functionality.

We don't use cookies to track you across other websites or build detailed profiles for advertising purposes.

Third-Party Links

Sometimes we link to external resources – articles, tools, or relevant organizations. We can't control how those sites handle data, so their privacy practices are their responsibility, not ours. Check their policies before sharing information with them.

Children's Privacy

Our services target adults interested in financial education. We don't knowingly collect information from anyone under 16. If we discover we've inadvertently gathered data from a minor, we'll delete it promptly.

If you're a parent and believe your child has provided us with information, contact us immediately.

International Data Transfers

We primarily operate within Ireland and the EU, but some service providers might process data outside this region. When transfers happen, we ensure appropriate safeguards are in place – like standard contractual clauses approved by the European Commission.

Your data receives the same protection regardless of where it's processed.

Changes to This Policy

We review this policy periodically and update it when needed – usually when we add new services or legal requirements change. The date at the top shows when we last revised it.

Significant changes will be announced through email (if we have your address) or prominently on our website. Continuing to use our services after updates means you accept the revised terms.

Complaints and Concerns

If you're unhappy with how we handle your data, please tell us first. We'll do our best to resolve issues directly.

You also have the right to lodge a complaint with the Data Protection Commission (DPC) in Ireland. They're the supervisory authority for data protection matters here. You can reach them at:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Ireland
Website: dataprotection.ie

Questions About This Policy?

Contact us at:
[email protected]
+353 21 454 4311
7 Cardiffsbridge Rd, Finglas, Dublin, D11 FH96, Ireland